Women Riders: Guest Post

by Brian on February 3, 2012

Honda VMaxIt’s kind of weird looking back. I never had any real interest in motorcycles growing up. My only real tie to motorcycles was through my dad. He rode a motorcycle throughout college for its economic value but eventually sold it because winters in Pennsylvania were not conducive to riding a motorcycle, nor safe for that matter.

It was probably when I saw the Yamaha VMax Cruiser, pictured on the left, that I really developed the drive to ride. Its design is beautiful and elegant, and I knew as soon as I saw it that I wanted it one day.

Once I decided to ride, it was a matter of learning. I knew I needed to take a class, or perhaps a series of classes, to learn to ride. My first step was to take a course that taught me the basics of riding, including what to wear, how to operate the bike, and the safety precautions I needed to understand and utilize.

Once I felt comfortable with the basics and general riding, I got my license. I eventually bought a “naked” bike, also known as a standard. I did a lot of research before buying it. Based on my research, I found that a naked bike is best for beginners because they’re:

  • Easier to learn to ride. Maneuvering a standard bike involves less skill than other motorcycles.
  • Generally minimalistic. There are fewer things to damage if the bike falls.
  • Generally less expensive.

I also bought all of the protective gear I’d need, i.e. a DOT approved helmet and a riding jacket; I learned in my safety course that I needed to always wear pants, full coverage shoes, and gloves that would protect me if I fell.

Once I started riding, I took it slow at first; I didn’t jump on a highway immediately or any other fast paced environments. After my safety course, I really realized how dangerous motorcycles could be; they don’t have the external protection passenger vehicles do and, many times, other motorists don’t see us.

The Motorist to Motorcyclist Transformation
There was little resistance when I began riding; as I said, my father rode, so my family was generally okay with the idea from a non-safety aspect. In terms of safety, though, they were a bit hesitant when I first told them I wanted to be a motorcyclist. And when I first began riding, I understood why.

Learning something new is always challenging, but riding a motorcycle around others as a beginner was certainly eye opening. It’s not that I was ever in immediate danger; it was just the feeling of vulnerability. I didn’t feel experienced or comfortable, because I wasn’t, just like any other person who learns to do something.

But motorcycles are different. I knew that if I made a mistake and fell, a vehicle behind me could accidently strike me. And the fear of making a mistake hasn’t necessary ceased, nor do I think it ever should. That feeling certainly ebbed as I began to gain experience and feel more comfortable a few months into riding, but that fear is still there; after all, even the most experienced of humans make mistakes. The difference is that if you make one on a motorcycle, you don’t have much protection.

Riding Now

Years later, I now ride my bike mostly for fun, but sometimes I ride it to work; bikes are much more economical than cars. As a woman rider, I certainly have that, “wow” factor with friends and acquaintances when they find out I ride. Motorcycling is a male-dominated sport and mode of transportation, so I understand people’s surprise. And, as with all motorcyclists, I have to deal with how people stereotype us.

So far, I’ve taken one refresher safety course; it kind of reminded me of taking a refresher defensive driving class for cars. I learned things I didn’t know before and was reminded of things I’d been taught previously but had forgotten. I always recommend, as others do, taking a refresher course periodically; I think it’s very useful. I haven’t gone on any long distance trips yet, but I certainly plan to in the future.

Overall, I’m very happy I picked up riding motorcycles. It’s a great sport that I’d recommend to anyone, as long as they have a healthy respect for motorcycles and the dangers that can accompany them.

Gina Williams is a guest post and article writer bringing to us how she got started riding motorcycles. Gina also writes safety articles that feature motorcycle accident pictures.

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SEO Mastery

by Brian on October 4, 2011

I’ve had clients ask if they could pay for an hour or two of SEO lessons. I laugh. Not to them. Silently. To myself. Then, I cry.

SEO is not something you can learn by reading a book, not even a good one like Danny Dover’s Search Engine Optimization Secrets.

Why? Because SEO is something learned by the doing. It is hardly rocket science but it is a massive ocean liner ever moving, with millions of moving parts, submerged icebergs in its path, other ships to distract from its being viewed from shore, and a regulatory body (Google) setting constantly-changing rules that must be inferred rather than read.

While someone with a mind that cannot but analyze everything all day long finds this fascinating and even at times exciting, if you dread the kind of detail that can reduce an accountant to tears, run away. You’ll think you’ve done everything you know to move needles in rankings only to find a one-line error in a file somewhere has tripped you up.

Or you get a client with reasonable rankings whose host service company has sworn they’ve redirected the clients old web pages only to find they never set up the redirects and your client’s sole source of income, their e-commerce website, tanks in the rankings for having lost nearly every shred of their backlink juice. So you set up the redirects and wait.

There are no real secrets to SEO work. Yes, Google has secrets about its algorithms but the work of optimization is not a dark art. It’s just a lot of work and no businessperson who is spending the time to run their business can take on SEO as a hobby. N-o-t possible.

Like hiring a good real estate agent to sell your home, hiring a good SEO agency or specialist is worth every penny, because SEO should provide a measurable return on your investment. It should bring targeted traffic to your site. And your website design should convert that traffic into leads and sales.

Otherwise, all you have on the web is a pretty calling card.

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Seattle Activist Rita Zawaideh

Rita Zawaideh is one of my dearest friends and has been recognized locally and nationally as an activist, humanitarian, and businessperson.

There is almost no one in Washington politics, from the Governor, our two Senators, and our congresspeople who does not know her on a first name basis. And she’s been harassed by the city of Seattle this year in a very un-American way.

She gives tirelessly of herself to aid immigrants by holding fundraisers, including garage sales. If she can be targeted in this way, so can any of us.

Please distribute this widely, and follow-up with two actions:

1. Call and email Seattle DPD Director Diane Sugimura206-233-3882,  diane.sugimura@seattle.gov

2. Call and email Mayor McGinn: 206-684-4000,   http://www.seattle.gov/mayor/citizen_response.htm

(For more info see Real Change News article )

Laws of Invention: Seattle DPD and Creative Enforcement

by Howard J. Gale

The City of Seattle Department of Planing and Development (DPD), welcomes people to its website with a message from Director Diane Sugimura stating the DPD’s “commitment to making our services accessible and understandable. Our primary goal is to provide you with quality service as we carry out our mission–managing growth and development within Seattle in a way that enhances quality of life.”

Rita Zawaideh’s recent experience with the DPD trying to quash her now famous charity garage sales in Wallingford (at Bridge Way N & N 38th St), looks at first glance like a case of one individual who ran afoul of city red tape. Further investigation into the DPD’s actions has revealed some serious issues of accountability lurking behind the DPD’s citizen friendly facade. I reviewed dozens of records from the DPD, obtained under Washington State’s Public Disclosure Act, to investigate what was behind DPD’s zealous prosecution of Zawaideh.

A review of what I’ve learned over the last three months reveals impropriety and bias. While the source and nature of the bias remains unclear (dislike of Arabs, immigrants, activists, or just people who have garage sales?), the information at a minimum documents DPD favoritism, selective enforcement, defensiveness bordering on the paranoid, and an undue fascination with the background of people who might complain about DPD actions. The information I’ve seen indicates an irrational unwillingness on the part of Sugimura, as director of the DPD, to respond to citizen complaints in a constructive fashion.

Unusual speed of response: Less than 24 hours after a single complaint was filed concerning Zawaideh’s garage sale, the DPD telephoned the person who complained and then promptly issued a “Service Request” (the first step in investigating a suspected violation). A site “inspection” followed in four business days — an unusually speedy response from the DPD for a potential violation that does not involve any conceivable risks to health or safety.

My investigation of DPD records revealed that the person who complained about Zawaideh’s garage sale had help from a friend who knew a person who worked at the DPD. This connection almost certainly expedited the DPD’s response to the complaint and appears to have lowered their standard for evidence (see next item).

Lack of evidence: When the DPD inspector, Tom Bradrick, went to Zawaideh’s home on June 1st to investigate the complaint there was no garage sale in progress, nor were there signs indicating any sales. There were no people anywhere to be seen buying or selling anything. There were only shut and locked garage doors, as is evident in the photos Bradrick took that day (kept in the DPD’s case file).

While Zawaideh was at home that day (this is where she lives and works) Bradrick made no attempt to talk with Zawaideh, either in person or by phone. Nor did Bradrick talk with any of Zawaideh’s neighbors. The only “evidence” the inspector had to go on was a single complaint consisting of outrageous claims — “semi-permanent” sales “4-5 days every week” for “several years” — and two undated pictures of furniture being moved into a garage, with no evidence suggestive of any kind of buying or selling activity.

Going beyond a “complaint based” process: Sugimura has repeatedly stated that the DPD relies on a “complaint based” process where citizens report violations. Yet, without any citizen complaint, Bradrick issued a violation notice for Zawaideh’s business sign for her legally licensed travel business. It is understandable that inspectors might cite a property owner with additional violations that are in view at the time they investigate a property. However, the fact that hundreds of sign violations occur on properties in the immediate area raises questions of selective enforcement.

Inventing laws and regulations: DPD officials made numerous claims over a two-month period regarding what laws were violated by the undocumented garage sales: a violation of laws regulating garage sales, an illegal “Home Occupation,” a violation of something to be revealed at a latter date, an illegal “Accessory Use,” a violation of Seattle Commercial Codes, etc. In every case, further investigation revealed that the laws cited by DPD officials were either improperly interpreted or simply invented. Here are two of many examples:

On June 3, Bradrick entered the violation “HOMEOCC” into the “Case Information Report” for Zawaideh’s garage sales, meaning a violation of the “Home Occupation” codes. DPD’s internal memos and rulings indicate clearly that this was an inappropriate application of the code. DPD later denied they were citing Zawaideh for a “Home Occupation” violation, though it remains on the record.

On August 1, Sugimura, responding to Seattle area residents protesting the DPD’s treatment of Zawaideh, stated “the City’s business licensing division views yard sales as ‘sales of used goods’ potentially subject to regulation. There is an exemption in the code for such sales if they occur fewer than 4 times a year.” Checking with the City’s business licensing division reveals that no such laws or regulations exist.

Spending taxpayer money to defend arbitrary actions: Over the course of three months inordinate City of Seattle resources have been spent defending dysfunctional and biased DPD actions. The DPD has remained unyielding despite Zawaideh being so well respected, because of her community and charity work, that US Senators, US Congressmen, a wide variety of local politicians, columnists, and notable citizens have risen to her defense. If the DPD is impervious to such broad based negative community feedback, what chance does the average citizen have in seeking recourse from arbitrary or improper decisions from the DPD?

Spending taxpayer money to investigate those who complain about DPD actions: In contrast to spending no time or resources on investigating the original complaint, or the person who made the complaint, the DPD found it necessary to investigate me once I took up Zawaideh’s cause! I was shocked to discover DPD’s inappropriate and somewhat paranoid response.

Clay Thompson, Code Compliance Inspection Supervisor for DPD, is the immediate boss of Bradrick, the inspector who “investigated” the original garage sale complaint and then met with me and Zawaideh on June 24. Records I obtained from DPD revealed that Thompson wrote an internal DPD email on July 6 with the subject line “Howard Gale.” In the last sentence of the first paragraph of that email it says (verbatim and in it’s entirety) “As it turns out Howard is a research psychologist an activist that blogs. He is a Jew that takes exception to the Israeli position on the Palestinians and was part of the controversy with Metro over the bus advertisement that Metro refuse to display.

This raises three questions:

  • how is this relevant to DPD code enforcement?
  • were City of Seattle resources (staff time, internet access, computer resources, etc.) used in pursuing an investigation of me?
  • and, what other information was gathered on Zawaideh, me, or others who came to her defense?

Shifting blame to the victim: From the beginning (late June) of Zawaideh’s interactions with the DPD — via email, telephone, and in person with DPD inspector Bradrick — she has stated clearly both her attempts to find alternative locations for garage sales and for the DPD to grant a 90 day extension for compliance.

Sugimura has emailed responses to dozens of Seattle area residents who contacted her protesting the DPD’s abusive behavior toward Zawaideh. Sugimura’s August 1st and 5themails responding to these complaints are revealing.

In an August 1st email Sugimura states: “In terms of compliance, we have extended her [Zawaideh's] compliance period once. We would be willing to work with her if, for example, she could show an effort to find an alternative location.”

Then, in an August 5th email, Sugimura states “We are currently working with the Office of Economic Development and with Ms. Zawaideh to help her find another location for the sales … If she is making an effort to resolve the situation, we are willing to discuss extensions to her compliance period, as we do with others in similar situations.

In both of these emails Sugimura repeatedly feigns ignorance of Zawaideh’s repeated attempts to resolve the issue by finding alternative locations and having requested from Sugimura a 90 day extension for compliance on June 24 (six weeks before Sugimura’s response)!

A 90 day extension for compliance is provided for in the code and is not that unusual to grant. Additionally, the code (SMC 23.42.040 (A)) provides for a one year “intermittent, temporary and interim uses” at the discretion of the DPD director (Sugimura).

Indeed, Sugimura recognizes the validity of these options. In another August 5th email to someone upset with the DPD’s actions, Sugimura states: “I had forgotten to comment on intermittent, temporary uses. You are correct, Ms. Zawaideh could apply for such a permit.”

Given the above, how can the DPD explain the June 30 draft of a letter to Zawaideh, responding to her June 24threquest for an extension, where DPD inspector Bradrick states “Code Compliance, as a group, discussed your garage sales at a meeting this morning… Code Compliance does not have the authority to extend the compliance date for the 90 days that you have asked for.

Among the many questions that linger from this sordid affair, foremost would be: Why does Sugimura continue to ignore longstanding past requests and then pretend that the problem is due to Zawaideh’s failure to “make an effort to resolve the situation” or to make the proper requests? So much for Sugimura’s “commitment to making our services accessible and understandable.

Howard J. Gale, Ph.D.

702 2nd AVE W, #304

Seattle, WA  98119

206-999-2454

 

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SEO Copywriter Basics

February 24, 2011

I’ve learned in my time as an SEO consultant, SEO technician, and SEO copywriter, that there is no learning substitute for hands on work. SEO is not something that I’m sure can even be taught all that well because there’s a certain level of intellectual curiosity and engagement you have to have to stay with it. [...]

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