From the monthly archives:

March 2010

Humor in Advertising

March 30, 2010

Since most advertising or marketing copy takes itself too seriously, it’s always a relief and a delight to find product advertising that pokes fun at itself or its industry. As I pointed out on the home page, humor is an effective tool for disarming an audience and making them receptive to a message. Kotex does [...]

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SEO Writers

March 28, 2010

There’s talk these days about the diminishing importance of keywords, given that the search engines have become more savvy about content stuffed like a Thanksgiving turkey with them. Keywords are still important but they only help get the potential customer to the Web site. No matter how many keywords you stuff into a headline or [...]

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Smashing Tagline

March 24, 2010

The Web design firm, neboweb, has this wonderful tagline for one of the examples in their portfolio. MARKETING IS MORE FUN WHEN YOU SMASH STUFF Aside from the fact that I would not punctuate this line in the header, it’s a perfect piece of writing. It’s unexpected, amusing, and it serves two important functions. First, [...]

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Writing Taglines

March 19, 2010

A tagline is closely tied to branding and like defining a brand, creating a tagline can be a difficult task. With both, you’re creating a distillation and a kind of promise, and if properly executed, they can make your product or service a household name. Volvo doesn’t sell the features of their cars (engineering, materials, [...]

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