From the monthly archives:

May 2010

Dancing with the Stars

May 29, 2010

I am so like my father. A week ago Friday, that 89-year-old participated in a dance contest at the retirement apartments where he lives. For two months leading up to the contest, he became so fixated on it, he could hardly talk about anything else. Very cute. I know this feeling. For the past two [...]

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A Copywriter Walks Into a Bar…

May 23, 2010

Wait, let’s start over. A freelance copywriter (designer, developer, lawyer, whatever) gives a longtime client a bid. The client gasps and says, “Why so much? This is only a couple of hours of work!” To which the freelance copywriter states, “Yes. A couple of hours and fifteen years of experience.” Can’t just anybody do it? [...]

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Crack the Long Tail

May 13, 2010

Keyword research is becoming a bigger chore. Why? Because the competition for popular search terms and phrases gets tougher every day. Unless you’re Sony, CNET, NewEgg, or a big box distributor, you simply can’t compete for words like “lcd tv” or “high definition.” That does not, however, mean you can’t compete in a space where [...]

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Why Your PPC Campaign Doesn’t Work

May 6, 2010

I have a client whose stated goal is to increase the conversion rate for his pay-per-click ad. His PPC ad already shows up on the first SERP (search engine results page) for a keyword phrase that is highly relevant for his profession. His competitor’s web sites are largely unremarkable and his site has much greater [...]

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