Posts by admin


1 Little, 2 Little, 3 Little Keywords


Posted By on Jan 24, 2011

I’ve never understood the idea of SEO consultants offering packages that are priced by how many keywords they research. What sense does that make? My process in analysis is not to target a certain number of keywords but to find the keywords that will get my client on to page one. Because the goal of getting you on page two or three, regardless of the fact that some people do click through that far, is inadequate to me. The number of people who will find your link if it’s not above the fold on page one of Google rapidly diminishes. I’m much more interested in who your competitors on page one are and how they got there. I can analyze your page and their pages and come up with a pretty good idea of why they are there. That informs my strategy for going after placement. But in the process, I’m going to analyze many more than just 50 or 150 keywords. When I optimized JOEY’s Tacoma Hair Stylist website, I put her competitors through Rank Tracker, the Google Keyword Tool, SEO Spyglass, and other tools. By the time I was finished, I could see every keyword and backlink, knew how many pages they had, and how many pages were optimized for the target keywords. Then I set about optimizing JOEY’s site to compete. She’s on page one for several keyword phrases now. But the idea that you can just get 15 or 100 keywords from a client and look at the global monthly searches to determine which ones to use mystifies me. If you do that, you’re going to leave business on the table. So here’s one methodology: 1. Use the GKT to pull keywords out of competitor sites. 2. Eliminate the duplicates. 3. Find out how the client site and the competitors rank for keywords. 4. Choose the top-ranking keywords with the most volume. This is incredibly simplified but it’s along the lines of one process I use. You have to tailor things to specific websites but this will...

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JOEY’s Style


Posted By on Dec 23, 2010

Getting to the top is hard work. It doesn’t seem like it sometimes when you start a new venture that is in a realm that you’ve already mastered. But we forget that it seems easier because we’ve mastered the parts that seemed so hard before. Take the WordPress site I made recently for JOEY | Hair Salon Tacoma, my hair stylist in Tacoma, WA. I’ve worked pretty intently on WordPress sites for about a year, so the speed at which I was able to plan, construct, and optimize JOEY’s site surprised me. The first thing I did was look at who was ranking for keywords I wanted to go after. The same websites tended to show up in several searches; not surprising. I extracted keywords from all of them and used Rank Tracker to see how they ranked comparatively. More surprising is how quickly I’m able to get niche sites like this to rank for specific terms. I have a formula of sorts, but every site is unique so there’s no real formula you can apply everywhere. But there are certain things you must do to optimize for local search. Google Places and Bing Local Listings are indispensible. You’re not going to rank well locally if you don’t set up AND optimize those two accounts. Google now has the Magnificent Seven. The organic rankings are getting pushed farther down the page when you search on a keyword phrase that includes location. You have three sponsored listings at the top and then seven local listings before you get to the organics. Of course, the local listings are organic but they’re optimized for local search. They have Google Places or Bing Local accounts and if the space is competitive, they’ve gotten happy customers to leave reviews. If you’re optimizing a Google Places or Bing Local account, don’t forget to use images and as many categories as there is space. JOEY is already ranking well for some of her keywords and her Yelp reviews are positioned well too. She’s extremely good at hair color such as bleaching and is well known for this. This is a very fun exercise in local...

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Threshold

Threshold


Posted By on Mar 4, 2010

This isn’t the first day of working on brianvhunt.com but it’s early in the process of building a new business. Oddly, it’s not all that scary (starting a business, not building a web site, which is not scary but taxing). I’m very excited to get a chance to use skills that I’ve honed for more than a decade working for Microsoft and for a non-profit as a  volunteer to start my own business. I’ve still got content and glitches to work into and out of this site. One of them is figuring out how to make pretty permalinks work on a Windows server. I’ve investigated this some already with the hosting service and on forums. The forums generally say switch to a Linux server. But I may want to rebuild the site using .asp sometime. Watch this...

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