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Maloca Thoughts


Posted By on Mar 15, 2020

Ceremonial Maloka, Nimea Kaya, Peru Maloca Thoughts This is my gift to you all. I hope it’s enough. If it’s not or if it doesn’t resonate, then my gift to you is the vulnerability expressed in the giving. As we leave, let us not long for the protective, warm embrace of Nimea Kaya. Let us not seek only harbors. Instead, let’s carry the following. Let the sounds and feel and smells of the jungle seep into you. Don’t grasp at them or try to hold them fast. Open yourself to them and let go of remembering. In the days ahead, let your tears be agua de florida being gently streaked down your cheek by the shaman. Let your ears hear icaros in a birdsong, in the creaking of a floor beneath your feet, even in the whisper of a passing car. Let your pain remind you that the work is ongoing but that you already initiated it with intention and courage. Remind yourself frequently of the astonishing improbability of the fact that, between the infinity behind us and the infinity ahead, we are conscious in this singular moment. Remember to breathe. In the incomprehensibly vast history of the universe, there has never been a night exactly like last night in ceremony—and there will never be another. But we lived that one. We lived it. Our living it and our sitting this circle together today is our collective song to the universe—our...

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SEO Mastery


Posted By on Oct 4, 2011

I’ve had clients ask if they could pay for an hour or two of SEO lessons. I laugh. Not to them. Silently. To myself. Then, I cry. SEO is not something you can learn by reading a book, not even a good one like Danny Dover’s Search Engine Optimization Secrets. Why? Because SEO is something learned by the doing. It is hardly rocket science but it is a massive ocean liner ever moving, with millions of moving parts, submerged icebergs in its path, other ships to distract from its being viewed from shore, and a regulatory body (Google) setting constantly-changing rules that must be inferred rather than read. While someone with a mind that cannot but analyze everything all day long finds this fascinating and even at times exciting, if you dread the kind of detail that can reduce an accountant to tears, run away. You’ll think you’ve done everything you know to move needles in rankings only to find a one-line error in a file somewhere has tripped you up. Or you get a client with reasonable rankings whose host service company has sworn they’ve redirected the clients old web pages only to find they never set up the redirects and your client’s sole source of income, their e-commerce website, tanks in the rankings for having lost nearly every shred of their backlink juice. So you set up the redirects and wait. There are no real secrets to SEO work. Yes, Google has secrets about its algorithms but the work of optimization is not a dark art. It’s just a lot of work and no businessperson who is spending the time to run their business can take on SEO as a hobby. N-o-t possible. Like hiring a good real estate agent to sell your home, hiring a good SEO agency or specialist is worth every penny, because SEO should provide a measurable return on your investment. It should bring targeted traffic to your site. And your website design should convert that traffic into leads and sales. Otherwise, all you have on the web is a pretty calling...

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Local Search and You


Posted By on Dec 6, 2010

I’m officially amazed at how important both Facebook and local search are becoming. I shouldn’t really be amazed because all of who do SEO have been watching this train barreling down the track for some time. I have found, however, that most anything I read in the SEO world doesn’t become fact in my head until it affects websites that I’m optimizing for the search engines. First Search Results on Facebook Example, for the first time, I have a client whose initial visibility on the web is on Facebook. Given that his e-commerce site is tiny (five pages and a slowly growing blog), it’s difficult to get visibility because there isn’t much content there to optimize. But if you Google his product name, his Facebook page appears number three on the SERP (search engine results page). Need I say it: Facebook is important. Social is important. Google Places, Bing Local Listings The other example was optimizing my site for local search. Many searchers today include place in their searches (e.g., “copywriter SEO seattle”). It’s much easier to compete in local search because there’s not as much competition generally (depending on the industry) as there is globally. We always push Google Places and Bing Local listings on our clients. We want them to sign up and optimize those listings. They matter. They get you local visibility and that means traffic, either over the phone, on foot, or to your website. If you don’t already have listings in Google Places and Bing Local Listings, do it now. Make it as complete as you can. It’s free, it’s easy, and it will help you get seen on the...

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Threshold

Threshold


Posted By on Mar 4, 2010

This isn’t the first day of working on brianvhunt.com but it’s early in the process of building a new business. Oddly, it’s not all that scary (starting a business, not building a web site, which is not scary but taxing). I’m very excited to get a chance to use skills that I’ve honed for more than a decade working for Microsoft and for a non-profit as a  volunteer to start my own business. I’ve still got content and glitches to work into and out of this site. One of them is figuring out how to make pretty permalinks work on a Windows server. I’ve investigated this some already with the hosting service and on forums. The forums generally say switch to a Linux server. But I may want to rebuild the site using .asp sometime. Watch this...

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