I thought I knew lots about local search but I’m learning more every day. I’ve started a project that is yielding great results and I want to share some of how I’m getting visibility for one of my local clients.
My hair stylist is amazing. She’s sunny and funny and extremely talented. Her clients absolutely adore her. She’s the kind of stylist that everyone tells their friends about a swear they’ll use her for life.
Full disclosure: she’s my niece. That said, I’m much too vain to have her do my hair if she wasn’t as good as she is.
When she moved to Tacoma, WA this year from Seattle, she had clients following her. If you live here, you realize that is a long haul through traffic to get your hair done.
So I said, niece, we need to get you online. She’s renting a chair at Salon Baroque, a beautiful shop in a very cool neighborhood.
I began looking for a domain name and was astonished to find that hairsalontacoma.com was available. Keywords in domain names do make a difference. I’ve seen instances where that can help a site rank well above various other factors, especially for place names.
I’m going to detail some more of the things I’m doing to get her rankings in future posts but within only TWO WEEKS, we’ve got her ranking on Page One for a few keyword phrases.
If you’re in the Tacoma area, I encourage you to visit JOEY at Hair Salon Tacoma and come back here if you want more tips on local search.