AERA


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AERA web site

Producer and writer for Web site

Challenge

A non-profit organization based in Boston needed a new Web presence to showcase their work and to use as a fundraising tool. They also wanted a written business plan to present to current and potential donors. The project required a writer and producer able to understand archaeology, technology, the Web, and marketing.  

Dr. Mark Lehner (AERA Director) has been excavating the Lost City of the Pyramids for over twenty years. He is one of the most prominent archaeologists in the world, an expert on 4th Dynasty Giza, and the foremost authority on the Great Sphinx. AERA’s new Web site needed to appeal to a lay audience while satisfying a need for information from AERA’s colleagues in archaeology and Egyptology.

Solution

This ten month project required utilizing my subject matter expertise of ancient Egypt and archaeology, combined with project management and technology expertise, to translate between the Web design team and the archaeologists. 

I hired Gravitate Design to collaborate on the design and architecture elements as well as to write the Web site code. I delivered more than 25,000 words for the Web site and acted as photo editor. 

The elegant design and rich content of the new Web site increased traffic to AERAWEB from a few hundred hits to hundreds of thousands of hits per year. 


Brian Hunt has helped launch AERA onto new vistas by writing a long-range business plan and providing major development work. We thank and applaud Brian for authoring and producing [our] web site. Brian’s work has been a gift of personal time and effort to AERA, for which the entire team is deeply grateful.” 

Dr. Mark Lehner, AERA Director

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