To understand the client’s goals and business, understand how Sagebrush’s competitors position themselves on the Web, and highlight the benefits that make Sagebrush different.
Even responsible healthcare payers lose revenue due to overpayments (upwards of 7.0 %). Sagebrush creates accounting software that recovers losses and prevents leakage in an insurance company’s claims-payments pipeline. The Web site needed to address the complex concepts of overpayments recovery in easily understandable Web-length prose.
It didn’t take long to determine what makes Sagebrush different — their software finds overpayments as small as $25. We highlighted this on several pages.
Sagebrush needed a tagline that encapsulated the needs of the people who use their software and resonated with the image Gravitate Design selected for the home page.
The image of a vast desert, coupled with the tagline, “Are you leaving money out there?” evoked an immediate emotional response in healthcare payers whose job depends on recovering big money through little overpayments.
“Brian was great to work with. From our inputs on that first [draft], Brian went on to produce something we like. We like the tagline – ‘Are you leaving money out there’ and the remainder of the writing is clear and to-the-point. We’ve gotten good responses and are enjoying the website.”
Faith Glover, Sagebrush Solutions