The search engines—Google, Yahoo, Bing— are constantly crawling for the most relevant web pages that match the keyword phrases that your customers are searching for. Your web site has to provide that content in spades.
Being successful on the web
Before you ever get a lead or make a sale on the web, you need traffic—lots of it. But traffic is not enough. You must have relevant content that converts traffic into leads and sales.
What are the secrets to being successful on the web?
- RANK — get seen on page one
- TRAFFIC — get clicks on your page-one listing
- CONVERSION — convert traffic into leads and sales
Who is competing for your customers? On the web, it’s whoever ranks highest. It doesn’t matter if they’re doing more or less business in the real world, SEO page rank is what matters when you’re trying to get traffic.
Research is time consuming work that requires a lot of brainstorming and a lot of time in the SEO toolkit. Save yourself grief and hire a professional who knows how to do this. Contact me today for a free estimate.
SEO optimizes your website with the goal of being on Google’s page one. Once you’re there, your link must stand out from the other ten on the page.
Writing compelling TITLE and DESCRIPTION tags is an art that gets users to click your link.
Convert traffic into leads and sales
Search engines don’t buy—people do. You don’t want traffic for the sake of traffic, you want traffic that converts into leads and sales.
Attract the kind of customer you want with content that is relevant to them. Researching what’s relevant to your customers is part of my job.
Google’s advice for improving your page ranking is clear:
“Create a useful, information-rich site and write pages that clearly and accurately describe your content. Write pages primarily for users, not for search engines.”
This is the golden path to free web traffic— organic SEO. Contact me today for a free estimate to get your web site on the path to success. Again, from Google:
“Avoid tricks intended to improve search engine rankings. Webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
In other words, get links to your site from the celebrity web sites in your field because they already have many links to them. How do you do that? Provide relevant content that people want to read and link to. I can show you how.
Become an authority on topics of interest to consumers or colleagues, they’ll link to you in hordes. You can do this with a blog, through Twitter, Facebook, and LinkedIn, by providing white-paper downloads, selling or giving away e-books, through an article-marketing campaign or a combination of all of those. As an SEO copywriter, I can help.
SEO must be an ongoing part of your marketing program. The search engines change, your market changes, and your products and services may change. That means your web site must keep up by adding new content and re-optimizing.
If a search engine optimization company makes you promises that you’ll get first-page ranking immediately, they may be using practices that could make the search engines penalize your web site (do JC Penny and Overstock.com ring a bell?).
One of the factors that the search engines use to determine relevancy is the age of a web site. You need to be on the web for a while before you’ve been indexed enough times to determine your relevancy.
Don’t set yourself up for disappointment. It can take months to see changes in your page rank. The more relevant you become, the more often the search engines will crawl your site and re-index it.