I’ve never understood the idea of SEO consultants offering packages that are priced by how many keywords they research. What sense does that make?
My process in analysis is not to target a certain number of keywords but to find the keywords that will get my client on to page one. Because the goal of getting you on page two or three, regardless of the fact that some people do click through that far, is inadequate to me. The number of people who will find your link if it’s not above the fold on page one of Google rapidly diminishes.
I’m much more interested in who your competitors on page one are and how they got there. I can analyze your page and their pages and come up with a pretty good idea of why they are there. That informs my strategy for going after placement.
But in the process, I’m going to analyze many more than just 50 or 150 keywords.
When I optimized JOEY’s Tacoma Hair Stylist website, I put her competitors through Rank Tracker, the Google Keyword Tool, SEO Spyglass, and other tools. By the time I was finished, I could see every keyword and backlink, knew how many pages they had, and how many pages were optimized for the target keywords.
Then I set about optimizing JOEY’s site to compete. She’s on page one for several keyword phrases now.
But the idea that you can just get 15 or 100 keywords from a client and look at the global monthly searches to determine which ones to use mystifies me. If you do that, you’re going to leave business on the table.
So here’s one methodology:
1. Use the GKT to pull keywords out of competitor sites.
2. Eliminate the duplicates.
3. Find out how the client site and the competitors rank for keywords.
4. Choose the top-ranking keywords with the most volume.
This is incredibly simplified but it’s along the lines of one process I use. You have to tailor things to specific websites but this will work.