Since most advertising or marketing copy takes itself too seriously, it’s always a relief and a delight to find product advertising that pokes fun at itself or its industry. As I pointed out on the home page, humor is an effective tool for disarming an audience and making them receptive to a message.
Kotex does a really good job of pointing out the absurdity of advertising in their industry (thanks to No BS Blog).
Leave comments about the humor you’ve enjoyed in advertising or Web copy. If you write funny copy, tell us why you think it works.