The financial services industries can be difficult to make sexy. Kestler Financial is a top Insurance Marketing Organization (IMO) and its new website needed to reflect the excitement and energy the company feels they represent.
Their target audience includes independent agents, registered reps, OSJs, and broker-dealers. I wrote all of the copy for the website with to goal to draw this audience in to join Kestler.
Like all web copy, this site speaks to its target audience using the language and goals of that audience. The Kestler brothers were thrilled with the results.