How often are prospects turning into leads based on your sell sheets (or data sheets as some call them)? If they’re not effective for you, why not?

A well-written sell sheet should trigger a good response rate. What constitutes good copywriting on a sell sheet? Like any marketing effort, it speaks directly to prospect’s needs and desires.

Below is a sample of a two page sell-sheet I wrote for an EDI firm. I’ve removed identifying information to respect their privacy.

Note where the copy speaks directly to concerns prospects have expressed.

ProductName Suite™

Optimizing the B2B Supply Chain

In a perfect world, orders would be delivered on time, have the right quantity and quality, and have accurate documentation. Corporation’s ProductName Suite offers you a route on your quest for the perfect order.

Are you experiencing pain in your supply chain?

Although Electronic Data Interchange (EDI) creates great efficiencies and savings across the supply chain, manual intervention in the process means you lose what you hoped to gain with EDI: time and money. Lack of data integrity and lack of integration across functional groups are the main reasons your team spends hours on error-correction tasks and experience slowed business cycles that erode your bottom line.

As a buyer you incur
• Higher production support cost
• Remediation time and expense
• Increased buffered inventories
• Lost productivity

As a supplier you incur
• Costly penalties
• More Days of Sales Outstanding

EXAMPLE
A standard transaction, such as an Advance Ship Notice (ASN) with an incorrect purchase order number or ship-to location, is a loss of data integrity that your team must manually investigate and correct, introducing paperwork into the process (invariably causing more errors).

The three-pillared solution

Get suppliers integrated into your business processes quickly and reduce the flow of bad data with Corporation’s ProductName Suite. The Suite allows you to set and enforce integration and integrity standards across departments throughout the data transaction lifecycle. The three pillars of the Suite are ModuleName1™, ModuleName2™, and ModuleName3™.

ModuleName1 — Speak the same language

Now you can communicate data integration requirements to your suppliers during preproduction with assurance that your integration specifications are correct at both ends of the chain. Use our intuitive ModuleName1 to author, test, and publish integration specifications. Create specifications from scratch or modify one of ModuleName1’s 10,000 included templates.

Reduce time lost to inefficient integration by testing your specifications and data in preproduction. Validate your integration requirements in ModuleName1 immediately after completing authoring and publication. You’ll have the confidence that you’ve built a solid foundation for creating consistently correct integration specification.

ModuleName2 — Know before you go

Before production begins, you need to know that you can on-board suppliers efficiently and that supplier transactions can be integrated with your purchasing, receiving, accounting, and accounts payable processes.

All phases of on-boarding are optimized in ModuleName2’s web-based, Software as a Service (SaaS) solution, which is tightly integrated with ModuleName1. Once suppliers test their transaction data against your specification, the specification is uploaded into ModuleName2, which has a convenient web-based testing feature to ensure that a supplier’s transaction formatting and data are correct.

And unlike managed services, you maintain a relationship with your suppliers and their systems, providing you with critical intelligence once your suppliers are in production and problems occur.

EXAMPLE
As a buyer, you test whether a supplier’s system can process a purchase order correctly for “Ship-to” using the cross-docking feature. The supplier’s warehouse system receives the order and sends back an ASN with a ship-to location included on your purchase order—data integration and integrity in action.

*The benefits are clear:

• 60% reduction in fulltime employees required for on-boarding.
• 75% reduction in manual steps to support on-boarding.
• 75% increase in suppliers on-boarded per month.

*Actual figures from a Corporation client case study (a major big-box retailer).

ModuleName3 — The gatekeeper

With the ProductName Suite, you have a gatekeeper at both ends of the data-transaction pipeline: ModuleName3. In addition to data-structure and content validation, ModuleName3 can filter out the bad data from the good data, which enables a flow of 100% good data to mission-critical applications. Finally, a key ROI element of ModuleName3 is its meaningful HTML error reports for buyer and supplier, reducing time spent on error investigation and resolution.

As a buyer, you
• Shield your mission-critical systems from bad data and the resulting costs;
• Streamline error management processes;
• Reduce error investigation and resolution time with meaningful HTML error reports.

As a supplier, you
• Pre-screen outbound transactions to ensure accurate documentation;
• Reduce charge-backs and lost sales by submitting correct data;
• Reduce error investigation and resolution time with meaningful HTML error reports.

Contact Corporation today for a comprehensive consultation to find out how ProductName Suite can improve your bottom line.